How to Automate Ecommerce Phone Support: Step-by-Step Guide

Learn how to streamline your e-commerce phone support with AI automation for improved efficiency and customer satisfaction.
Maurizio Isendoorn
Written by
Maurizio Isendoorn
Ruben Boonzaaijer
Reviewed by
Ruben Boonzaaijer
Last edited 
December 16, 2025
how-to-automate-ecommerce-phone-support-step-by-step-guide
In this article

Automating Shopify phone support saves time, reduces costs, and improves customer satisfaction. Here’s how automation helps:

Key Steps to Get Started

Automation transforms phone support by improving efficiency and cutting costs by up to 80%. Tools like Ringly.io make it easy to start.

Step 1: Selecting an AI-Powered Tool

Choosing the right AI tool means assessing features, capabilities, and integrations that align with your e-commerce goals.

Key Features to Look For

When comparing AI-powered phone support tools, focus on these key factors:

Feature Category What to Look For
Integration Works with e-commerce platforms and CRMs
Language Support Handles multiple languages and accents
Customization Allows workflow and voice setting adjustments
Analytics Tracks call data and provides performance reports
Scalability Manages high call volumes with ease

Make sure the tool integrates with your current systems. Check user reviews on sites like G2 and Zendesk, paying attention to:

Focus on reviews that highlight specific results, such as how well the tool automates FAQs or reduces support tickets.

AI Tools for E-commerce Support

Some AI tools are specifically designed for e-commerce needs, offering features like multilingual support and customizable workflows. Take Ringly.io as an example. It provides:

  • Free setup
  • Order status calls
  • Returns/exchanges calls
  • Transfer

Ringly.io also offers a free trial, making it easy to test its features before committing. It’s a practical choice for businesses looking to scale without breaking the bank.

Once you’ve selected your AI tool, the next step is setting up workflows to optimize call handling.

Step 2: Setting Up Call Handling Workflows

Tasks Suitable for Automation

Find out which customer calls can be efficiently managed by AI. In e-commerce, these are some common tasks that work well with automation:

Task Type AI Capability Business Impact
Order Tracking Provides real-time updates Cuts support volume by 30-40%
Product Information Shares instant details and specs Boosts first-contact resolution rates
Return Policies Explains policies automatically Saves time on manual handling
Abandoned Cart Recovery Sends proactive follow-ups Helps improve conversion rates

Once you've pinpointed tasks for automation, the next step is setting up workflows to ensure inquiries are routed to the right solution efficiently.

Editors note: A great article on this is The Top 100 Questions Customers ask Ecommerce Stores

Using AI for Call Routing

AI can process inquiries and direct them to the appropriate team or agent instantly. For example, when a customer calls about their order status, the AI system can:

This approach reduces wait times and ensures smoother interactions.

Integrating AI with E-commerce Systems

For automation to work effectively, AI needs to integrate with your existing systems.

So sync it with platforms like Shopify or WooCommerce for real-time order data, CRM systems for customer history, inventory management for stock updates, and payment systems for billing questions.

The goal is to keep data consistent across all platforms. This ensures responses are accurate, personalized, and that the AI continues to improve over time.

Once workflows and integrations are in place, the focus shifts to monitoring and refining these processes.

Step 3: Improving Multilingual Support

With workflows set up, the next move is to ensure your support system can effectively connect with a global audience.

AI for Multilingual Communication

AI tools make worldwide communication easier by automating language processing and responses. Here's how AI tackles key aspects of multilingual support:

Communication Aspect AI Solution Business Benefit
Real-time Translation Automated language detection and translation Quick responses in the customer's preferred language
Industry Terminology Pre-trained on e-commerce vocabulary Clear and accurate technical or product-related communication
Brand Voice Customizable tone and style settings Consistent messaging across all languages
Support Automation Integrated chatbots and phone systems 24/7 multilingual availability

Why Multilingual Support Matters

AI-driven multilingual support reshapes global e-commerce by:

Making Responses Culturally Appropriate

AI can adjust communication to suit cultural differences, making global support more effective. Here's how to fine-tune cultural sensitivity:

Once your multilingual support system is fine-tuned, the next step is to roll it out and keep track of its performance.

Step 4: Implementing and Tracking Performance

Setting up AI-powered phone support takes thoughtful planning and ongoing monitoring to ensure it works efficiently and meets your business needs.

Implementation Steps

Here’s how to get your AI phone support system up and running:

Once the system is live, it’s time to track its performance and make adjustments as needed.

Key Performance Indicators

To ensure your AI phone support system aligns with your goals, focus on these metrics:

KPI Category Metrics to Track Target Goals
Efficiency Average call handling time, First-call resolution rate 25% faster calls
Customer Experience CSAT scores, NPS ratings 85%+ satisfaction
System Performance AI resolution rate, Transfer rate to human agents 70%+ AI resolution
Cost Efficiency Cost per interaction, Total operation costs 30% cost reduction

Using Analytics for Improvement

Analytics play a crucial role in enhancing your AI support system over time:

Conclusion: Automating Your Phone Support

Main Points

Automating phone support brings a modern touch to customer service, significantly cutting costs while keeping satisfaction levels high. With AI solutions, online stores can completely reshape how they handle customer communications, achieving cost savings of up to 80%.

Here’s a quick overview of the key benefits:

Benefit Impact
Handles unlimited calls at any time, from anywhere. Provides support in 18 languages.
Links with over 7,000 business tools. Grows with your business while maintaining service quality.

Start with Ringly.io

Getting started with automation is simple when using modern AI tools. Ringly.io offers a 14 day free trial, so businesses can explore its features without any commitment. For those ready to scale, paid plans start at $99 per month, offering a full suite of tools for automating phone support.

To make automation work for your business, focus on these steps:

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Maurizio Isendoorn
Article by
Maurizio Isendoorn

Hi, I’m Maurizio! A developer, AI enthusiast, and cofounder of Ringly.io! Previously, I've been working in ecommerce, and now lead product at Ringly.io in Rotterdam, Netherlands. Nice to meet ya!

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