"My customers also feel like it’s a normal person. They feel like they can communicate if they have questions."
Claudia Droge
Owner of TechCraft Studio
78%
Calls resolved (in 2025)
88%
Never passed to humans
Set up Seth in 3 steps
Live in under an hour
Step 1
Connect Shopify
Seth pulls your product catalog, your website. During a phone call, the AI pulls order status, inventory, and customer information realtime as well, and can request returns.
Step 2
Test a few calls, tweak the settings
Pick a voice, set when he should transfer vs create a ticket, and run test calls to hear how he handles your edge cases.
Step 3
Forward your existing number, or use ours
Use your current toll-free, forward your existing line, or pick up a new number in one click. Your helpdesk and workflows stay the same.
Bring your number (or get one)
Route calls your way
Escalate into your helpdesk
Once you deployed Seth
See every call and every dollar
Every call, end to end
Every call recorded, transcribed, summarized, and tagged. Click any call to see what Seth did, what knowledge he used, and fine-tune his wording right from there. He gets sharper every week.
The numbers that matter
Resolution rate, deflection rate, Seth-attributed revenue, call categories, knowledge gaps, cost per call. A Sankey chart shows where every call ends up.
Founder-led support when you need it
Hi, we’re Maurizio and Ruben, the founders of Ringly.
We believe customers deserve great support, instantly.
We’ll personally help you review calls and refine Seth whenever you need it.
Phone support that pays for itself.
Costs less than a support hire and works 24/7. Brings in attributed orders too.
Grow
For Shopify stores with lower call volume.
$349/mo
Handles product, order, and return calls
Transfers the rest to your team
Includes 1,000 mins/mo (~500 calls), then $0.29/min overages
No. Seth is designed to answer confidently when he knows, and escalate when he doesn’t. You also control the rules, can review calls, and can pause routing anytime.
What happens when Seth can’t resolve a call?
You choose how to escalate: transfer to a human or email the support issue, or transfer within business hours and email in after hours. Either way, Seth knows when to escalate and does it the way you like it.
How long does setup take?
Most brands go live in under an hour. Connect Shopify, add your knowledge, set your escalation preference, and start routing calls. You can improve resolution over time, but you’re not waiting weeks to launch.
Can Seth really bring in revenue, or is that just cost savings?
Both. Seth handles support calls that would've otherwise needed a human, which saves you the hire. He also helps callers answering product questions, checking inventory, recognizing returning customers. Every order placed in Shopify after a call with Seth shows up in your dashboard as Seth-attributed revenue. Brands typically see $10-$100 revenue per call attributed to Seth.
Can we keep our phone number or get a new one?
Yes, you can use your existing number by routing calls to Seth, or keep your provider/VoIP and simply forward calls. You can also buy a number in Ringly in one click and go live immediately.
Will Seth hallucinate or give wrong policy info?
Seth is grounded in your own sources (website, help docs, pasted policies) plus your rules. When he’s uncertain, he doesn’t guess, he escalates to your team.
Will customers hate talking to AI?
No, because most customers just want a fast answer. Seth keeps it natural and gets to the point. And if someone wants a person, Seth can just escalate. Quite some callers will not even notice they're not speaking with AI.
What if we have lots of edge cases?
That’s expected. Ringly isn’t “AI that handles everything.” It’s AI that handles repetitive calls (WISMO, returns, policies, product questions) and cleanly escalates edge cases to humans. That said, there are enough customization options for you to build your own edge cases.
Does it work with our current workflows/helpdesk?
Yes. Ringly escalates by transferring calls or emailing issues, so your CX team can keep working in the tools they already use. If you need custom workflows, that’s available on the enterprise plan.
Pricing is based on minutes, how do I know what I need?
On average, support calls to ecom brands take 2 minutes. So, 2,500 call minutes/mo should be enough for 1,250 calls/mo. You’ll also see usage in your dashboard so you’re never guessing.
Let Seth handle the calls your team shouldn't
Go live in under an hour. Escalates only when needed, and brings in attributed orders along the way.
