No. Seth is designed to answer confidently when he knows, and escalate when he doesn’t. You also control the rules, can review calls, and can pause routing anytime.
What happens when Seth can’t resolve a call?
You choose how to escalate: transfer to a human or email the support issue, or transfer within business hours and email in after hours. Either way, Seth knows when to escalate and does it the way you like it.
How long does setup take?
Most brands go live in under an hour. Connect Shopify, add your knowledge, set your escalation preference, and start routing calls. You can improve resolution over time, but you’re not waiting weeks to launch.
Can Seth really bring in revenue, or is that just cost savings?
Both. Seth handles support calls that would've otherwise needed a human, which saves you the hire. He also helps callers answering product questions, checking inventory, recognizing returning customers. Every order placed in Shopify after a call with Seth shows up in your dashboard as Seth-attributed revenue. Brands typically see $10-$100 revenue per call attributed to Seth.
Can we keep our phone number or get a new one?
Yes, you can use your existing number by routing calls to Seth, or keep your provider/VoIP and simply forward calls. You can also buy a number in Ringly in one click and go live immediately.
Will Seth hallucinate or give wrong policy info?
Seth is grounded in your own sources (website, help docs, pasted policies) plus your rules. When he’s uncertain, he doesn’t guess, he escalates to your team.
Will customers hate talking to AI?
No, because most customers just want a fast answer. Seth keeps it natural and gets to the point. And if someone wants a person, Seth can just escalate. Quite some callers will not even notice they're not speaking with AI.
What if we have lots of edge cases?
That’s expected. Ringly isn’t “AI that handles everything.” It’s AI that handles repetitive calls (WISMO, returns, policies, product questions) and cleanly escalates edge cases to humans. That said, there are enough customization options for you to build your own edge cases.
Does it work with our current workflows/helpdesk?
Yes. Ringly escalates by transferring calls or emailing issues, so your CX team can keep working in the tools they already use. If you need custom workflows, that’s available on the enterprise plan.
Pricing is based on minutes, how do I know what I need?
On average, support calls to ecom brands take 2 minutes. So, 2,500 call minutes/mo should be enough for 1,250 calls/mo. You’ll also see usage in your dashboard so you’re never guessing.
Let Seth handle the calls your team shouldn't
Go live in under an hour. Escalates only when needed, and brings in attributed orders along the way.
