No. Seth is designed to answer confidently when he knows, and escalate when he doesn’t. You also control the rules, can review calls, and can pause routing anytime.
What happens when Seth can’t resolve a call?
You choose how to escalate: transfer to a human, email the support issue, or create a ticket in your helpdesk. You can split based on business hours as well. Either way, Seth knows when to escalate and does it the way you like it.
How long does setup take?
Most brands go live in under an hour. Connect Shopify, set your escalation preference, connect your helpdesk (like Gorgias), have the AI Coach connect another system you use, and start routing calls. You can improve resolution over time, but you’re not waiting weeks to launch.
Can Seth really bring in revenue, or is that just cost savings?
Both. Seth handles support calls that would've otherwise needed a human, which saves you the hire. He also helps callers answering product questions, checking inventory, recognizing returning customers. Every order placed in Shopify after a call with Seth shows up in your dashboard as Seth-attributed revenue. Brands typically see $10-$100 revenue per call attributed to Seth.
Can we keep our phone number or get a new one?
Yes, you can use your existing number by routing calls to Seth, or keep your provider/VoIP and simply forward calls. You can also buy a number in Ringly in one click and go live immediately.
Will Seth hallucinate or give wrong policy info?
Seth is grounded in your own sources (website, help docs, pasted policies) plus your rules. When he’s uncertain, he doesn’t guess, he escalates to your team.
Will customers hate talking to AI?
No, because most customers just want a fast answer. Seth keeps it natural and gets to the point. And if someone wants a person, Seth can just escalate. A lot of callers won't even notice they're speaking with AI.
What if we have lots of edge cases?
That’s expected. The AI has built-in skills to handle repetitive calls (WISMO, returns, policies, product questions), and you can connect to your own systems as well. You can just explain the edge case to the AI Coach and he'll build it for you. No developer needed. That said, Seth can always escalate edge cases to humans.
Does it work with our current workflows/helpdesk?
Yes. Ringly escalates by transferring calls, emailing issues, or creating a ticket in your helpdesk (like Gorgias), so your CX team can keep working in the tools they already use. You can also use API to connect to any system you use.
Pricing is based on conversations, how do I know what I need?
On average, about 80% of phone calls are marked as phone conversations and billed. So if you're getting 500 calls/mo, you'll only be billed for ~400 calls. You’ll also see usage in your dashboard so you’re never guessing.
Let Seth handle the calls your team shouldn't
Go live in under an hour. Escalates only when needed, and brings in attributed orders along the way.
