In 2026, the e-commerce world has reached a breaking point. Every online business faces the same question: Should we build an in-house team or outsource to a contact center? With customer expectations at an all-time high, the wrong choice can tank your customer satisfaction overnight.
For a modern ecommerce business, traditional call center outsourcing is no longer enough. You need a center for ecommerce that doesn't just answer phones but actually drives customer loyalty. This is why ai has become the new foundation for the best call center solutions.
Build vs outsource: the ecommerce dilemma
Many e-commerce companies feel stuck between two bad options. Building a customer service team in-house is expensive and hard to scale. However, hiring an overseas call center often leads to robotic customer interactions and low brand loyalty.
What to look for in an ecommerce contact center
A top-tier retail contact center solution must handle the chaos of online shopping. When looking for an ecommerce call center, prioritize these center software features:
- Real-time sync with Shopify to see online transactions.
- Omnichannel support to bridge live chat and voice.
- Advanced routing to reduce call duration.
- Crystal-clear call quality for every inbound call.
Why Ringly is the best solution for ecommerce brands
Ringly is the leading ai center for e-commerce. It isn't just a center software; it's a complete ecommerce call center replacement that scales with your call volume.
Ringly vs Gorgias voice
While Gorgias is a great help desk, their voice features are often an afterthought. Ringly is a dedicated call center software built specifically for e-commerce. Ringly provides deeper analytics and more robust ivr flows that personalize the customer journey in ways Gorgias cannot.
Editor’s note: Want to hear some sample calls made for your Shopify store?
- Just paste your store URL
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- Listen to demo calls for my store
Ringly vs Callzilla
Callzilla is an experienced ecommerce call center, but they still rely on human call center agents. Ringly’s ai handles call handling 70% cheaper than traditional call center companies. While Callzilla takes weeks to hire, Ringly's cloud contact center is ready in minutes.
How AI improves customer experience
Using ai in your inbound call center does more than just save money. It allows you to optimize your entire customer service operation.
Improve customer satisfaction with automation
An ai center solution can handle a high-volume inquiry about shipping or returns without a human. This ensures your e-commerce customer gets an answer instantly. Ringly uses call recording and sentiment analytics to ensure every interaction stays on-brand.
Omnichannel support
Your ecommerce customer service should be seamless. Whether a customer starts on live chat or makes an inbound call, using tools like Gorgias and Ringly together will mean true omnichannel support for your store. This contact center software ensures that your customer interactions are always informed by previous online shopping history.
The future of the ecommerce industry
By 2026, e-commerce businesses often realize that they aren't just selling products, they are selling a customer experience. Choosing an ai center for ecommerce allows you to focus on growth while the ai handles the call center operations.
Call centers can play a huge role in your cx strategy. Don't settle for a basic answering service. Choose a contact center that understands the ecommerce industry.
FAQs
Does Ringly offer a guarantee? Yes. You don’t pay until we resolve at least 60% of your calls autonomously.
Does Ringly work with my current helpdesk? Yes. Ringly can escalate tickets to your existing helpdesk, and you have full control over what gets escalated. Ringly works with platforms like Gorgias, Richpanel, and others.
How does the AI handle order tracking? Our AI pulls data directly from Shopify to answer "where is my order" questions on every live phone call.
Can I forward my existing number? Absolutely. You can use call forwarding to send your business calls to your team.
How do I get started? We offer a free trial so you can start without any risk.
