AI phone support for Shopify brandsSeth is the AI phone agent for Shopify stores: it answers 24/7, reads the order and caller history before hello, and escalates by your rules.
$99/mo for the first 50 phone conversations, then $1.99 per conversation
A late order call at 3am is hard to hand to a generic phone team. The customer is already worried, the order lives in Shopify, the last email may be in your helpdesk, and the answer depends on your policy. If the person on the phone has to ask for the order number, search several tabs and promise a callback, the customer still feels stuck.
That is the gap in much shopify customer service outsourcing. The agency may be experienced with support, but it still has to learn your store on your account. Catalog notes, exchange rules, subscription language, shipping policies and escalation rules all need training. During a Black Friday rush, that learning curve shows up as hold time, tickets that should have been solved on the call, and repeat calls from customers who got an incomplete answer the first time.
When you outsource Shopify customer service, the goal is practical. You want phone coverage without building another shift, and you want answers based on Shopify data. Seth is built for Shopify brands. It reads who is calling, their orders and what they said last time before hello. If you are comparing providers, this guide to customer service outsourcing companies gives you the checks to use before you forward your line.
Seth does not take orders or payments on the call, cancel subscriptions natively, provide real-time inventory unless custom, act as a human answering service, have people take messages, or replace chat. When a call needs one of those paths, Seth escalates by transfer, email, or a helpdesk ticket according to your rules.
Connect Shopify and your helpdesk. AI Coach sets up the integrations, reads your website, help docs and policies, and gets Seth ready without an engineer. Seth starts each call with the customer, order and history context it needs.
Keep your current number by forwarding calls to Seth, or use a number that comes with Seth. You decide when Seth answers, how business hours work, and where calls go if a customer needs a person.
Seth answers instantly, does the work on the call, and escalates the way you choose. That can mean a transfer to a human, an email with the issue, or a helpdesk ticket such as Gorgias.
ShopifyGorgiasSethPhone outsourcing should be easy to price before you forward calls. Ringly.io has one plan, no contract, and you only pay when Seth talks to a customer. A two-minute call and a nine-minute call cost the same. See the published price on Ringly.io pricing. Seth resolves 65% of your support calls, or you don't pay for that month.
| Option | Price as published | What a store gets | Source |
|---|---|---|---|
| Ringly.io (Seth) | $99/mo for the first 50 phone conversations, then $1.99 per conversation | First 50 included, then $1.99 per conversation | ringly.io |
| Smith.ai human receptionists | Starter $300/month for 30 calls, $11.50 per extra call; Basic $810/month for 90 calls, $10.50 per extra call; Pro $2,100/month for 300 calls, $8.50 per extra call | Human receptionists | smith.ai |
| Abby Connect | $165/month for 50 minutes, $329/month for 100 minutes | Human receptionists, priced per minute | abbyconnect.com |
| Hiring a customer service representative in the US, Bureau of Labor Statistics | Median pay $21.53 per hour, $44,770 per year, about $3,731 a month before taxes and benefits | One person covers one shift, not 24/7 | bls.gov |
Prices read on September 30, 2026 from each vendor's own pricing page.
At 100 calls a month, the rule of thumb is about 80% billed, so Ringly.io is about $159/mo all in. At 100 calls a month on Smith.ai Basic, the published math is $810 + 10 x $10.50 = $915. Brands typically see $10-$100 revenue per conversation attributed to Seth. For background, read this AI and human phone support cost comparison. Custom plan from 1,000+ calls a month. Monthly spend limit in Settings, Seth pauses at the cap. 30-day money back guarantee. Cancel anytime. Try for free, no credit card required.
Seth costs $99/mo for the first 50 phone conversations, then $1.99 per conversation. You only pay when Seth talks to a customer. Spam, wrong numbers, hang-ups, silent calls, callers passed straight to a human and your own team testing are not billed. About 80% of calls end up billed, so 100 calls a month is about $159/mo all in.
There is no contract. Ringly.io is month to month and you can cancel in Settings. You can also set a monthly spend limit in Settings, and Seth pauses when it reaches the cap. There is also a 30-day money back guarantee on the $99 plan fee, so you can switch Seth on without being locked in.
Most brands go live in under an hour. AI Coach sets up integrations, so you do not need an engineer. You connect Shopify and your helpdesk, point Seth at your website, help docs and policies, then choose how calls should escalate. Signup, onboarding, setting Seth up and the demo calls generated during onboarding are not billed.
Yes. Try for free: signup, onboarding, setting Seth up and the demo calls generated during onboarding are free, with no credit card required. You hear how Seth handles your store's questions before you switch it on. You pay when you activate Seth. If you are unhappy in the first 30 days, the $99 plan fee is refunded.
Yes, Seth can look up Shopify orders and request returns on the call. It starts with who is calling, their orders and what they said last time. It handles calls like WISMO, returns, exchanges, subscriptions and policy questions. It does not take orders or payments by phone, and it does not cancel subscriptions. When unsure, it escalates.
The call escalates according to the rules you set. Seth can transfer the caller to a human, email the issue, or create a helpdesk ticket. You can use different rules during and outside business hours. The dashboard keeps the recording and transcript, so your team can see what was asked and what happened next.
Yes, Seth answers 24/7, including at 3am, instantly and with no hold queue. You can set different escalation rules by business hours. For example, during open hours Seth can transfer to a human, and after hours it can email the issue or create a helpdesk ticket for your team to follow up.
Yes, Seth can answer in other languages when set up for them. Medivita runs phone support in 8 countries on one AI account, with ten phone lines and four languages: English, German, Spanish and Portuguese. For your store, language setup depends on your content, policies and call flows.
Yes, Seth can create a helpdesk ticket, for example in Gorgias, when that is how you want escalations handled. You choose the escalation path for your store. It can transfer to a human, email the issue, or create a ticket. The rule can also differ by business hours, so after-hours calls can follow a different path.
Seth answers from your website, help docs and policies, plus Shopify order data on the call. If Seth is not sure, it escalates instead of guessing. AI Coach sets up the integrations, so you do not need an engineer. The dashboard keeps recordings, transcripts and attributed revenue so you can see what happened on each call.
Yes, you can keep your current number by forwarding calls to Seth. If you prefer, you can also use a number that comes with Seth. Forwarding lets customers keep calling the number they already know while Seth answers, reads the Shopify context and follows your escalation rules. You decide when forwarding starts and can change routing as your process changes.
Give routine calls to Seth before they reach your team. That keeps phone coverage running 24/7 without adding another shift. You can also set a monthly spend limit in Settings, and Seth pauses at the cap. For higher call volume, there is a custom plan from 1,000+ calls a month. Your team can focus on calls that need judgment.
Seth answers every call at once with no hold queue, while a call center staffs seats and shifts. Seth starts each call with the caller, their Shopify orders and what they said last time. You pay per phone conversation, not per seat. A human team can still make sense if you want people on every conversation.
No, Seth takes the repeated phone work so your team can focus on calls that need judgment. It handles routine calls like order status, returns, exchanges and policy questions. When it is not sure, it escalates instead of guessing, by transfer to a human, email or helpdesk ticket. You set the rules for when your team gets involved.
