AI phone support for Shopify brandsSeth is the AI phone agent for Shopify stores. He answers every call instantly, even at 3am, sees the order, and escalates when you choose.
$99/mo for the first 50 phone conversations, then $1.99 per conversation
A customer calls at 9pm because the tracking page still says delayed. Another calls during a Black Friday queue to ask if a gift will arrive before a cutoff. Someone else wants to start a return, change an exchange, or check a policy before buying. If nobody answers, they email, call again, or leave without ordering.
The usual ecommerce answering service gives you coverage, but often stops at taking a message. A human receptionist can write down the caller's name and issue, then send it to your team. That helps you avoid voicemail, but it does not answer the question while the customer is on the phone. Your team still has to open Shopify, find the order, read the policy, and reply later.
Seth is built for the calls Shopify stores actually get. It starts the call with the caller, their Shopify orders, and what they said last time. It can look up an order, request a return, send an email, transfer the call, or create a helpdesk ticket. If you are comparing night coverage, read what an after hours answering service needs to cover before you pay for message taking.
Seth does not take orders or payments on the call, cancel subscriptions natively, act as a human answering service, provide message-taking by people, or work as a chat product. When a call needs one of those paths, Seth follows your escalation rule. If you are comparing phone tools for Shopify, read the Shopify AI call answering app guide. Try for free, no credit card required.
AI Coach helps connect Shopify, your help docs, policies, website, and helpdesk if you use one. No engineer is needed. Seth learns what it can answer, what it should escalate, and how your store wants calls handled.
Keep your own number by forwarding calls to Seth, or use a number that comes with Seth. Most brands go live in under an hour, so your store can start covering inbound calls without changing how customers find you.
You decide what happens when Seth cannot or should not answer. It can transfer to a human, email the issue, or create a helpdesk ticket, for example in Gorgias. Rules can change by business hours.
ShopifyGorgiasSethRingly.io has one plan, Pay as you go. You can review it on the Ringly.io pricing page. Only pay when Seth talks to a customer, and a two-minute call and a nine-minute call cost the same. Seth resolves 65% of your support calls, or you don't pay for that month. For pricing context, read the answering service pricing guide.
| Option | Price as published | What a store gets | Source |
|---|---|---|---|
| Ringly.io (Seth) | $99/mo for the first 50 phone conversations, then $1.99 per conversation | AI phone support for Shopify brands with order context, instant answers, transfers, emails, tickets, recordings, transcripts, and attributed revenue. | ringly.io |
| Ruby | $250/month for 50 minutes, $395 for 100 minutes, $720 for 200 minutes | Human receptionists, billed by published minutes. | ruby.com |
| Smith.ai | Starter $300/month for 30 calls, $11.50 per extra call. Basic $810/month for 90 calls, $10.50 per extra call. Pro $2,100/month for 300 calls, $8.50 per extra call. | Human receptionists, billed by plan and extra calls. | smith.ai |
| PATLive | $189/month for 100 minutes, $2.09 per additional minute | Human answering service with published minutes and an estimate of about 40 calls. | patlive.com |
| Abby Connect | $165/month for 50 minutes, $329/month for 100 minutes | Human receptionists, billed by published minutes. | abbyconnect.com |
Prices read on September 30, 2026 from each vendor's own pricing page.
At 100 calls a month, about 80 calls end up billed with Seth, so the month is about $159/mo all in. For Smith.ai on Basic, the published 100 call example is $810 plus 10 x $10.50, which equals $915. Spam, wrong numbers, hang-ups, silent calls, callers who only want a human and get passed straight on, and your own team testing are not billed. Custom plan from 1,000+ calls a month. No contract, month to month. Set a monthly spend limit in Settings, and Seth pauses at the cap.
Ringly costs $99/mo for the first 50 phone conversations, then $1.99 per conversation. You only pay when Seth talks to a customer. Spam, wrong numbers, hang-ups, silent calls and your own team testing are not billed. About 80% of calls end up billed, so 100 calls a month is about $159/mo all in.
There is no contract. Ringly is month to month and you cancel in Settings, and Seth keeps working until the end of the paid period. You can also set a monthly spend limit, and Seth pauses at the cap. There is a 30-day money back guarantee on the $99 plan fee too.
Seth is built for fast setup, and most brands go live in under an hour. AI Coach helps set up the integrations, so you do not need engineering work to connect Shopify, your policies, your help docs, and your helpdesk. You can forward your existing number or use a number that comes with Seth, then choose the escalation rules your team wants.
Yes, Seth starts each call knowing who is calling, their Shopify orders and what they said last time. He can look up orders, request returns, send emails, transfer the call or create a helpdesk ticket. He handles WISMO, returns, exchanges and policy questions.
If a caller wants a real person and gets passed straight on, that call is not billed. You choose what escalation should happen. Seth can transfer to a human, email the issue to your team, or create a helpdesk ticket. The rule can differ by business hours, so you can transfer during the day and create a ticket overnight.
Yes, Seth answers 24/7, including at 3am, instantly and with no hold queue. He answers every call at once, so a Black Friday surge or a delivery delay does not create a wait. You can set different escalation rules for business hours and after hours.
Yes, Seth can answer in other languages when set up for them. Medivita runs phone support in 8 countries on one AI account, with ten phone lines and four languages: English, German, Spanish and Portuguese. For your store, language setup depends on your content, policies and call flows.
Yes, Seth can create a helpdesk ticket, for example in Gorgias, when that is the escalation path you choose. It can also email the issue or transfer the call to a human. This is useful when Seth is not sure, when a policy needs approval, or when the customer is asking for something that should be handled by your team.
Seth answers from your Shopify order data, website, help docs, and policies. It starts each call with full context, including who is calling, their Shopify orders, and what they said last time. If Seth is not sure, it escalates instead of guessing. That is the difference between answering with the order in front of it and simply taking a message.
Yes, you can keep your own phone number by forwarding calls to Seth. Customers keep calling the number they already know, while Seth answers according to the rules you set. If you prefer, you can also use a number that comes with Seth. This means you can cover missed calls without changing the phone number shown on your store.
Seth is an AI phone agent, not a staffed call center. He answers every call at once with no hold queue, and he starts with the caller's Shopify orders. You pay per conversation instead of per seat. A human team can still make sense if you want people on every conversation.
Your dashboard keeps the recording and transcript of every call he handles, so your team can see what was asked and what happened next. Orders placed after a call show up as Seth-attributed revenue. Brands typically see $10 to $100 in revenue per conversation attributed to Seth.
