How AI Is Transforming Phone Support Jobs (Real-World Data)

Explore how AI is reshaping phone support in e-commerce, enhancing efficiency, reducing costs, and improving customer satisfaction.
Published on
June 25, 2025
Maurizio Isendoorn, Co-Founder at Ringly.io
Maurizio Isendoorn
Co-Founder
  • Cost Savings: AI phone agents like Ringly.io cost $0.15–$0.25 per minute compared to $1 for human agents.
  • Efficiency: They handle 70% of calls, manage 15+ conversations at once, and work 24/7.
  • Faster Service: Average call handling times drop by 38%, with instant responses and no hold times.
  • Increased Revenue: Features like abandoned cart recovery reclaim 35% of lost sales.
  • Global Reach: Support for 30+ languages helps businesses serve international customers.
  • Integration: Easily connects with platforms like Shopify and CRMs via tools like Zapier.

The Catch: While AI excels at routine tasks, human agents are still needed for 30% of complex or emotional issues. Combining both creates the best customer experience.

Feature AI (e.g., Ringly.io) Human Agents
Cost $0.15–$0.25/min $1/min
Availability 24/7 Limited by shifts
Scalability 15+ calls simultaneously 1 call at a time
Complex Issues Requires human backup Full empathy and nuance
Setup Quick with training required Longer onboarding time

AI is now essential for e-commerce phone support, automating routine tasks while humans handle the rest.

90% of Customer Service Jobs Eliminated by AI, AI Sales Calls & Chatbots

1. Ringly.io

Ringly.io

Ringly.io is changing the game for e-commerce phone support by automating customer service and sales operations. It showcases how AI can take over traditional phone support roles while delivering better results across critical business metrics.

Automation Capabilities

Ringly.io’s AI-powered phone agents handle the most time-consuming tasks in e-commerce customer service. From managing order inquiries to offering product recommendations, the platform ensures conversations feel natural and engaging.

One standout feature is its abandoned cart recovery system, which reclaims 35% of abandoned carts through personalized calls. This automated process turns a once labor-intensive task into a 24/7 revenue-generating machine.

Businesses can train the AI agents by uploading websites, documents, or plain text, enabling them to provide accurate, company-specific information. During calls, these agents can perform tasks like retrieving real-time order details from e-commerce platforms, creating support tickets, scheduling appointments, or sending SMS messages with tracking or checkout links.

"This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
Jim Miranda, Founder of Elite Sales & Automation

These automation tools make Ringly.io a seamless fit for e-commerce operations.

Integration Options

Ringly.io goes beyond automation by integrating smoothly with popular e-commerce platforms, CRMs, and marketing tools through Zapier and Make.com. It natively connects with Shopify, BigCommerce, Magento, WooCommerce, Wix, and Webflow. This level of integration removes the technical headaches often associated with automating customer service.

Customization Features

Ringly.io doesn’t just automate - it lets businesses tailor the experience to match their brand. With support for over 30 languages, companies can customize voice, tone, and conversation flow. Escalation rules can also be set, ensuring calls are transferred to human agents when necessary, such as after repeated unresolved attempts or when frustration is detected through sentiment analysis.

For a more human touch, the platform even allows background noise to be added, helping create authentic interactions at scale.

"What I like most about Ringly is that it allows me to see what issues were the most frequent. I can identify the key areas where users need the most help."
Kevan Williams, Founder of Ascendant

Cost Efficiency

Ringly.io delivers measurable cost savings alongside improved service. It reduces customer service expenses by 80%. By cutting costs tied to training, benefits, and HR management - and avoiding scaling challenges during busy seasons - it offers a flexible and budget-friendly solution for e-commerce businesses.

The platform’s reliability is another selling point, with 99.9% uptime and response times under 1 second. Pricing starts at $99 per month for 250 minutes, with rates dropping to $0.19 per minute as call volumes grow. For businesses with unique needs, enterprise plans include tailored integrations and dedicated support.

Ringly.io’s cost-effectiveness is backed by a 110% money-back guarantee if businesses don’t save compared to traditional human agent costs. Beyond savings, clients have reported a 30% boost in sales due to 24/7 availability, a threefold increase in positive reviews, and a 40% drop in refund requests thanks to better customer service.

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Pros and Cons

Ringly.io offers impressive automation capabilities, but like any business solution, it has its strengths and limitations. For e-commerce businesses considering a shift from traditional phone support, here's a closer look at what Ringly.io brings to the table.

The Clear Advantages

One of the biggest draws is cost efficiency. At $0.15–$0.25 per minute compared to $1 per minute for human agents, businesses can significantly cut customer service expenses. These savings are amplified by the platform's 24/7 availability, eliminating the need for overtime pay, benefits, or vacation coverage.

Speed is another standout feature. While human agents might take anywhere from 1 to 30 minutes to respond, Ringly.io's AI agents provide instant responses. This is especially valuable during peak shopping seasons when customers expect quick resolutions.

Ringly.io also excels in scalability. Unlike human agents who can handle only one call at a time, the AI can manage over 15 simultaneous calls. For growing businesses, this means there's no need to rush to hire additional staff during busy periods.

Another plus? The system is quick to deploy. AI agents can be up and running in minutes, and they continuously improve through self-learning.

The Potential Drawbacks

Despite the advantages, there are challenges to consider. One key limitation is the system's ability to handle complex issues. While Ringly.io successfully resolves 70% of calls, the remaining 30% still require human intervention.

Language support is another area where limitations can arise. Although the AI supports 30 languages, it may sometimes miss subtle cultural or emotional nuances. As Jackie Xu from Callnovo explains:

"Although 80 percent can be replaced by AI, 20 or 10 percent still has to be handled by a human being for complex issues. Customers need empathy, they need compassion."

  • Jackie Xu, Callnovo

Setup and training also require attention. While Ringly.io integrates with over 7,000 tools, businesses must invest time in configuring the system and training it with accurate company information. This ensures smooth and effective customer interactions.

Here’s a quick summary of the pros and cons:

Feature Advantages Disadvantages
Cost $0.15–$0.25/minute vs. $1/minute for humans Initial setup investment required
Availability 24/7 operation Lacks human empathy in complex scenarios
Response Time Instant pickup May struggle with complex, nuanced issues
Scalability Handles 15+ calls simultaneously Requires human backup for 30% of calls
Training Minutes to deploy; self-learning Requires ongoing data quality management
Languages Supports 30 languages Cultural nuances may sometimes be lost

This breakdown highlights the importance of a hybrid approach. Ringly.io shines when it comes to routine customer interactions, but human agents are still essential for handling complex cases that require empathy and creative problem-solving. Together, they can create a balanced and effective customer service strategy.

Conclusion

AI technology is reshaping phone support in e-commerce, marking a major shift in how businesses approach customer service. Tools like Ringly.io are showing real, measurable results, improving both operational efficiency and customer satisfaction. These advancements not only help reduce costs but also enhance the overall customer experience.

Ringly.io takes automation to the next level by managing tasks like order status updates, product recommendations, and even recovering abandoned carts - all while supporting multiple languages and integrating smoothly with various platforms. This adaptability allows businesses to deliver a consistent and streamlined customer experience across their entire tech ecosystem.

For e-commerce companies, blending the efficiency of AI with the empathy of human agents creates a winning formula for customer service. The data clearly shows that integrating AI is no longer optional - it’s a necessity for staying competitive. The best approaches use AI to handle routine tasks, while more complex issues are escalated to human agents, ensuring a balanced and effective support system.

Ringly.io stands out as a leader in this space, offering a 110% money-back guarantee and the ability to deploy AI agents in just minutes. This makes it a low-risk, high-reward option for businesses aiming to modernize their customer service. By adopting AI-driven phone support now, e-commerce companies can not only meet growing customer expectations but also maintain efficiency in an increasingly competitive market.

FAQs

How does Ringly.io make AI-powered phone support feel natural and engaging for customers?

Ringly.io leverages advanced conversational AI to revolutionize phone support for the e-commerce world. It listens, analyzes, and responds to customer inquiries in real time, delivering instant and natural-sounding responses. Whether it's checking an order status or suggesting products, the AI can handle up to 70% of support calls, cutting down wait times and boosting customer satisfaction.

What sets Ringly.io apart is its ability to grow smarter over time. Through AI-driven feedback analysis, the platform refines its responses to better align with customer needs. This ongoing improvement ensures a smooth and efficient experience for both shoppers and the businesses serving them.

How does Ringly.io ensure complex customer issues are handled with empathy?

Ringly.io leverages AI-driven sentiment analysis to gauge customer emotions and craft responses that feel more empathetic. For situations requiring a personal touch, the platform smoothly transitions the conversation to a human agent, ensuring customers get the care and attention they deserve.

By blending AI's efficiency with human understanding, Ringly.io delivers strong support, even in the face of complex or delicate issues.

How can businesses seamlessly integrate Ringly.io's AI phone support with their e-commerce platforms and CRMs?

To set up Ringly.io's AI phone support with your e-commerce platform and CRM, begin by analyzing your customer journey. Pinpoint the critical touchpoints where AI can make a difference, such as handling inquiries, streamlining processes, or improving response times.

Next, confirm that your existing systems can integrate with Ringly.io’s tools, which are designed for real-time data sharing and automation. This compatibility is key to ensuring a seamless workflow.

Leverage APIs or middleware to link your platforms. This connection allows the AI to personalize customer interactions effectively while maintaining efficient support. By doing so, you can ensure a smooth flow of customer data, enabling a tailored experience that aligns with U.S. standards, including currency formats, date styles, and local preferences.

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Handles customer support

Voice
Andrew
English (US)
Language
Direction
Inbound
$0.22 -$0.39
Call costs
1230ms
End to End Latency

Recovers abandoned carts

Voice
Brian
English (US)
Language
Direction
Outbound
Actions used
Call trigger
Shopify app of Ringly.io
New abandoned checkout
$0.21 -$0.37
Call costs
1142ms
End to End Latency
BubbleCon 2024 Award winner
"Most Innovate App"

Ringly.io is the first AI phone agent platform built for online e-commerce stores

Ringly.io is the first AI phone agent platform built for online e-commerce stores

Try Ringly.io for free

No money saved after 90 days = 110% money back
Works in 20 languages
1 minute sign-up
10 minute quick setup