Zendesk vs Fin AI: Which one should you pick for Shopify?

See how Zendesk and Fin AI compare to each other (and to Ringly.io) to help you decide what is the best platform for Shopify stores.
Last updated on
October 14, 2025
Maurizio Isendoorn, Co-Founder at Ringly.io
Ruben Boonzaaijer
Co-Founder

Are you struggling to figure out whether Zendesk or Fin AI is the right fit for you?

It can be difficult to find the right option for your business, that's why I wrote this guide to help you get started.

In this guide we will go over:

  • Key features
  • Pricing
  • User reviews
  • Who each platform serves best

Let's get started!

Why Ringly.io is the better choice ; )

Built for e-commerce

With experience in both AI and e-commerce, we set out become the best AI phone agent platform for online stores.

Stupid-simple user interface

Super easy to work with, and you can set it up without being tech savvy. If you create a free account you can see it for yourself though!

Quick and easy setup

Our pre-trained AI phone support agent and will have your online store automated in minutes.
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Zendesk vs Fin AI – TL;DR

Product Area Zendesk Fin AI Ringly.io
Channel Focus Web, chat, ticket, basic calls Chatbot, digital, no phone Instant phone + text automation
AI Automation Basic bots, mostly human agents Strong chat AI, detailed replies Advanced AI, full call handling
Self-Service Knowledge Manual help centers, needs upkeep AI uses existing docs, updates slow Auto-syncs answers from website
Integrations Large app store, plug & play Works with many helpdesks Zapier/Make + in-call actions
Analytics Ticket & agent stats, slow at scale Basic insights, chat-focused Real-time call, order analytics
Pricing Per agent, costly upgrades Per resolution, no seat cost Monthly, usage-based, simple plans
Ease of Setup Complex, long onboarding Quick for chat, needs good docs No-code, ready in minutes
User Ratings 1.6/5, many complaints No public ratings yet 4.8/5, high praise

Zendesk - a quick overview

Best for: Bigger brands that need more enterprise-level tools. Zendesk offers one of the best customer service platforms out there.

Features:

  • Email, chat, phone, and social communication channels
  • A lot of analytics, reporting, and AI automation
  • It has a huge marketplace for apps and integrations
  • Built-in knowledge base to help customers find answers to common questions

Pros:

  • Reliable and secure support platform
  • Great automation and scalable infrastructure
  • Improves agent productivity across teams

Cons:

  • It has a steeper learning curve than other alternatives to Kustomer
  • It's more expensive per user per month

Shopify integration: a simple but native integration that connects tickets with customer and order data.

Ideal for: Enterprises that need a customer relationship management across all multiple channels.

Unique edge: Zendesk support suite is often the benchmark for enterprise-grade customer service software.

Fin AI - a quick overview

Best for: Brands that want a mix of automation, personalization, and conversational customer intercom customer communication.

Features:

  • A platform that offers proactive live chat and messaging
  • It has in app tours and an excellent knowledge base
  • There are a lot of AI-driven automation features

Pros:

  • Is great for building relationships and customer engagement
  • Integrates very well with HubSpot Service Hub

Cons:

  • Can become expensive per user per month

Shopify integration: Available via third-party apps that can pull order and customer data into conversations, but it's more difficult to set up.

Ideal for: SaaS and customer support teams that are focused on lifecycle customer support.

What's unique about Fin.ai: It is perfect for brands that are merging marketing automation and customer support into one platform.

Pricing - Zendesk vs Fin AI

Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.

Zendesk pricing

Product & Plan Price (per agent/month) Key Features Contract Length
Zendesk Suite (Service)
Suite Team $55 Ticketing system; email/chat/voice/social channels; help center; AI agents; analytics dashboards Annual or Monthly
Suite Growth $89 All Team features plus: multiple ticket forms, SLAs, CSATs, multilingual support Annual or Monthly
Suite Professional $115 All Growth features plus: advanced reporting/dashboards; collaboration tools Annual or Monthly
Suite Enterprise Custom pricing Advanced customization & controls Contact sales
Zendesk Sell (Sales)
Sell Team $19 Customizable pipeline (2); email/calendar integration; task/appointment setting Annual or Monthly
Sell Growth $55 Up to 10 pipelines; product/price book; advanced reports & forecasting Annual or Monthly
Sell Professional $115 Up to 20 pipelines; lead/deal scoring; automation builder Annual or Monthly
Sell Enterprise $169+ Unlimited pipelines/sequences/customization Contact sales

Fin AI pricing

Plan/Product Price & Billing Key Features Contract Cancellation Refunds
Fin AI Agent (Standalone) $0.99 per chat
50 min./month
No seat fees
Monthly billing
• Works with any helpdesk
• Unlimited teammates
• No setup fees
• Usage alerts
Month-to-month
No annual discount
No cancellation fees No refunds
Fin AI Agent + Intercom $0.99 per Fin chat
+ Intercom plan:
• $39 / $99 / $139 per seat
Monthly or annual
• All Fin AI features
• Full Intercom suite
• Custom tone
• Live agent handoff
Monthly or annual
No long-term contract
No fees; Intercom standard No refund policy listed

Ringly.io pricing

Ringly.io has simple, performance based pricing.

Plans Price Included Contract Cancellation
Start 99,- /mo ✓ 250 call minutes, then $0.36/min
Monthly Anytime Start 14-day free trial →
Grow (Most popular) 349,- /mo ✓ 1,000 mins, then $0.19/min
✓ Self-learning
✓ AI knows your customers
✓ 30-day onboarding
Monthly Anytime Start 14-day free trial →
Scale 1099,- /mo + setup fee ✓ Custom price/min
✓ Custom agent & integrations
✓ Slack channel
Custom Custom Book your demo →

Compare plans →

Online customer reviews: Zendesk vs Fin AI

What users are saying about Zendesk:

Total reviews and average rating:- Trustpilot: 624 reviews, 1.6 out of 5 stars.- No current review totals or ratings found for G2, Capterra, or Product Hunt as of July 2025.

"Good – But could be better"
Anonymous reviewer (Trustpilot)
The base plans seem good for what they are, but add-ons can make it very expensive... I'm glad the marketplace offers alternatives...

"Anyone who thinks that Zendesk is a..."
Anonymous reviewer (Trustpilot)
Anyone who thinks that Zendesk is a "customer service solution" needs to have a careful think... In both cases [with companies using Zendesk], there's an extreme reluctance to escalate up... like they're so scared of not closing the query satisfactorily that they'd rather lie through their teeth...

What users are saying about Fin AI:

Total reviews and average rating:- There are currently no user-generated online reviews available on G2, Capterra, Trustpilot, or Product Hunt for Fin AI as a standalone product. Users should be cautious and seek direct demos or trials before making decisions.

"Fin provided more comprehensive answers..."
Intercom Blog Research Team (Industry comparison)
In 80% of cases, Fin provided better answers across the board... demonstrating superior performance in accuracy and completeness compared to Zendesk’s AI agent...

No critical user review available.

If you need more detailed feedback on either product's features or want insights from other platforms not listed above, let me know!

What users are saying about Ringly.io:

"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.

"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."

"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.

"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.

Zendesk vs Fin AI: Which is best for you?

Ringly.io is best for Shopify stores that want:

  • Fast setup and a free 14-day trial.
  • AI phone help for orders and product questions.
  • Simple, pay-as-you-go pricing.
  • Smart AI that learns and remembers customers.

Zendesk is best for Shopify brands that need:

  • Big team tools for lots of chats, calls, and emails.
  • Custom workflows, reports, and routing.
  • Time and budget for setup and add-ons.

Fin AI is best for Shopify stores that value:

  • A good AI chatbot.
  • A clean, simple interface.
  • A good automation builder.

Why Ringly.io is a Better Choice

Highly Rated: 4.8/5

Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io AI phone support solution built for Shopify. Ringly averages a 73% resolution rate on over 2,100 Shopify stores.

Ringly.io founders: Maurizio and Ruben
Ringly.io founders – Maurizio (left), Ruben (right)

With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io will turn your support channel into a profit center instead of a cost center.

Features that make Ringly.io the #1 alternative to Zendesk and Fin AI:

No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.‍‍‍

Ringly.io page of user's AI phone agents

AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.‍‍

Ringly.io Call History page

Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.‍‍‍

Ringly.io Analytics of AI phone agent page

Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.‍

Conclusion: pick the platform that fits your reality

Pick Zendesk for complex enterprise control.

Pick Fin.ai for AI conversations at scale.

For most ecommerce brands, start with Ringly.io for the fastest path to value, lower risk, and AI that drives both support and sales.

Start your 14-day free trial of Ringly.io →

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