Are you struggling to figure out whether Zendesk or Fin AI is the right fit for you?
It can be difficult to find the right option for your business, that's why I wrote this guide to help you get started.
In this guide we will go over:
Let's get started!

Best for: Bigger brands that need more enterprise-level tools. Zendesk offers one of the best customer service platforms out there.
Features:
Pros:
Cons:
Shopify integration: a simple but native integration that connects tickets with customer and order data.
Ideal for: Enterprises that need a customer relationship management across all multiple channels.
Unique edge: Zendesk support suite is often the benchmark for enterprise-grade customer service software.

Best for: Brands that want a mix of automation, personalization, and conversational customer intercom customer communication.
Features:
Pros:
Cons:
Shopify integration: Available via third-party apps that can pull order and customer data into conversations, but it's more difficult to set up.
Ideal for: SaaS and customer support teams that are focused on lifecycle customer support.
What's unique about Fin.ai: It is perfect for brands that are merging marketing automation and customer support into one platform.
Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.
Ringly.io has simple, performance based pricing.
Total reviews and average rating:- Trustpilot: 624 reviews, 1.6 out of 5 stars.- No current review totals or ratings found for G2, Capterra, or Product Hunt as of July 2025.
"Good – But could be better"
Anonymous reviewer (Trustpilot)
The base plans seem good for what they are, but add-ons can make it very expensive... I'm glad the marketplace offers alternatives...
"Anyone who thinks that Zendesk is a..."
Anonymous reviewer (Trustpilot)
Anyone who thinks that Zendesk is a "customer service solution" needs to have a careful think... In both cases [with companies using Zendesk], there's an extreme reluctance to escalate up... like they're so scared of not closing the query satisfactorily that they'd rather lie through their teeth...
Total reviews and average rating:- There are currently no user-generated online reviews available on G2, Capterra, Trustpilot, or Product Hunt for Fin AI as a standalone product. Users should be cautious and seek direct demos or trials before making decisions.
"Fin provided more comprehensive answers..."
Intercom Blog Research Team (Industry comparison)
In 80% of cases, Fin provided better answers across the board... demonstrating superior performance in accuracy and completeness compared to Zendesk’s AI agent...
No critical user review available.
If you need more detailed feedback on either product's features or want insights from other platforms not listed above, let me know!
"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.
"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."
"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.
"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.
Highly Rated: 4.8/5
Founded in 2024 in Rotterdam, the Netherlands, by Maurizio Isendoorn and Ruben Boonzaaijer, Ringly.io AI phone support solution built for Shopify. Ringly averages a 73% resolution rate on over 2,100 Shopify stores.

With award-winning technology (BubbleCon 2024's "Most Innovative App"), Ringly.io will turn your support channel into a profit center instead of a cost center.
No-code setup, instant results – Ringly.io is ready to go in minutes. Just add your website, docs, or text—no engineering required—and your AI phone agent instantly understands your business. It even updates automatically as your website changes.

AI-powered sales & support – Ringly.io does both inbound and outbound calls. Recover 35%+ of abandoned carts with automated follow-up calls, provide real-time order tracking from Shopify, and convert more customers with personalized AI-driven conversations—not just reactive support.

Advanced analytics for smarter decisions – Ringly.io gives you real-time call data, customer intent tracking, and performance reports—helping you optimize support and sales strategies.

Scalable pricing without enterprise contracts – Ringly.io offers transparent, scalable pricing—pay for what you use, no locked-in contracts.
Pick Zendesk for complex enterprise control.
Pick Fin.ai for AI conversations at scale.
For most ecommerce brands, start with Ringly.io for the fastest path to value, lower risk, and AI that drives both support and sales.