Play AI vs Goodcall - Which is best for Shopify?

See how Play AI and Goodcall compare to each other (and to Ringly.io) to help you decide what is the best platform for your Shopify store.
Last updated on
November 29, 2025
Maurizio Isendoorn, Co-Founder at Ringly.io
Ruben Boonzaaijer
Co-Founder

Tired of wasting time bouncing between Play AI and Goodcall, unsure which one actually fits your needs?

We’ll break down:

  • Key features, pros, and cons of Play AI and Goodcall
  • Pricing, real user experiences, and support
  • Which is best for Shopify

Why Ringly.io is the better choice ; )

Built for e-commerce

With experience in both AI and e-commerce, we set out become the best AI phone agent platform for online stores.

Stupid-simple user interface

Super easy to work with, and you can set it up without being tech savvy. If you create a free account you can see it for yourself though!

Quick and easy setup

Our pre-trained AI phone support agent and will have your online store automated in minutes.
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Play AI vs Goodcall – TL;DR

Product Area Play AI Goodcall Ringly.io
Voice Quality & Customization Lifelike, 900+ voices, cloning Decent; a bit monotone Very human-like, auto-branded
Language & Accent Support 142+ languages, global focus English, Spanish only 30+ languages, auto-learns
Business Integration Content upload only, no e-comm Basic CRM, bookings, local calling Syncs website, Shopify, deep e-comm
Automation & AI Skills Voice agent, basic Q&A Simple menus, lead capture Carts, order status, triggers
Analytics & Insights Basic reporting, limited context Call logs, simple analytics Advanced analytics, summaries
Ease of Use Fast setup, some workflow gaps One-click setup, simple controls No-code, works in minutes
Pricing & Scalability Low entry, confusing tiers Per agent, can add up Flat rate, usage-based, transparent
User Ratings No public reviews yet No public reviews yet 4.8/5, trusted by 1,300+

Play AI - a quick overview

Founded in 2023 and headquartered in Dubai, Play AI is pioneering the integration of artificial intelligence within the gaming industry. Led by founder Ramees PS, Play AI empowers creators to deploy gaming-focused AI, enables players to monetize their gameplay, and helps games deliver hyper-personalized experiences through its modular chain platform.

Also read: Best Play Alternatives

Play AI targets game developers, studios, and gamers seeking advanced monetization tools and next-gen interactive features. Its core offerings include an incentivized testnet for sharing gameplay data (Collective), middleware for seamless AI integration into games.

Features

  • Extensive Voice Library
  • Natural-Sounding Speech Synthesis
  • Prosody & Pronunciation Control
  • Custom Voice Agents Creation
  • Podcast Publishing Tools
  • Unified Credit System Across Features

Pros

  • Quick and easy to use
  • High-quality voices
  • Wide variety of accents & languages
  • Helpful customer support (when responsive)
  • Boosts engagement & productivity

Cons

  • Unresponsive or inconsistent customer support
  • Pricing confusion & sudden increases
  • Account management headaches
  • Limited authenticity in certain accents/languages
  • Clunky file management & editing workflow

Goodcall - a quick overview

Founded in 2017 and born out of Google, Goodcall is a cutting-edge AI phone agent company based in California. Led by founder Robert P. Summers, Goodcall provides small businesses with intelligent virtual receptionists that handle customer calls seamlessly using advanced conversational AI technology.

Also read: Best Goodcall alternatives

With over 4.7 million calls handled and a remarkable 97% caller interaction rate, Goodcall’s platform offers customizable AI agents featuring human-like voices, CRM integrations, call analytics, and easy no-code setup.

Features

  • Automated Call Answering
  • Lead Capture & Notifications
  • Basic Call Routing
  • Appointment Booking Integration
  • Simple Setup & User Experience
  • No Knowledge Base Learning
  • Limited Automation & Analytics

Pros

  • User-Friendly Interface
  • Smooth Setup Process
  • Reliable Call Quality
  • Helpful Customer Support
  • Integration Capabilities

Cons

  • Lack of Advanced Features
  • Bugs & Occasional Glitches
  • Pricing Concerns at Scale
  • Difficulties with Customization Options
  • Lags in Feature Updates & Improvements

Pricing - Play AI vs Goodcall

Note: The pricing information below is accurate at the time of writing and may be subject to change. For the most up-to-date pricing, please visit each company's pricing page.

Play AI pricing

Plan Name Price (Monthly) Included Usage Key Features Contract Length
Free $0 30 minutes Industry-leading AI voices, 1 instant voice clone, 3 private playnotes, AI-powered agent Monthly; no contract
Starter $9 50 minutes 10 instant voice clones, advanced speech AI, unlimited playnotes, 3 concurrent conversations Monthly or annual
Creator $49 300 minutes 50 instant voice clones, pro-grade clone (1), TTS generations Monthly or annual
Pro $99 700 minutes 500 instant clones, pro-grade clones (3), superior processing, up to 10 concurrent convos Monthly or annual
Scale $299 2,500 minutes State-of-the-art synthesis; unlimited cloning; up to 15 concurrent playnotes Monthly or annual
Business $999 11,000 minutes Enterprise-ready features: API access; priority support; low-latency real-time voice Monthly or annual/custom
Enterprise Custom Pricing Volume discounts Model fine-tuning; >1000 concurrent calls; dedicated support Custom/negotiable

Goodcall pricing

Plan Name Price (Monthly) Unique Customer Limit Key Features
Starter $59 per agent 100 - Unlimited minutes
- AI phone agent
- Local number included
- Call recording & analytics
- CRM integration
- Custom skills/templates
Growth $99 per agent 250 All Starter features plus higher customer limit
Scale $199 per agent 500 All Growth features plus highest customer limit
Enterprise Custom pricing Custom Tailored for large-scale/in-house call centers; includes advanced integrations

Ringly.io pricing

Ringly.io has simple, usage-based pricing with no hidden fees or long-term commitments. Test drive it risk-free for 14 days, then scale up or down on month-to-month terms, or book a demo for fully tailored enterprise support.

Plans Price Included Contract Cancellation
Start 99,- /mo ✓ 250 call minutes, then $0.36/min
Monthly Anytime Start 14-day free trial →
Grow (Most popular) 349,- /mo ✓ 1,000 mins, then $0.19/min
✓ Self-learning
✓ AI knows your customers
✓ 30-day onboarding
Monthly Anytime Start 14-day free trial →
Scale 1099,- /mo + setup fee ✓ Custom price/min
✓ Custom agent & integrations
✓ Slack channel
Custom Custom Book your demo →

Online customer reviews: Play AI vs Goodcall

Play AI

There are currently no online reviews available for Play AI on G2, Capterra, Product Hunt, Trustpilot, or other major review sites. This means there is no public data on the total number of reviews or average rating for Play AI.

What users are saying about Play AI:

There are no online reviews available for Play AI. If you’re considering this product, proceed with caution and consider reaching out to the vendor directly or requesting references before making a decision.

Goodcall

Like Play AI, Goodcall has no published user reviews on G2, Capterra, Product Hunt, Trustpilot, or other leading review platforms as of June 2025. As such:

  • Total number of reviews: 0
  • Average rating: Not available

However, expert roundups and comparison articles do provide some insight into its strengths and weaknesses.

What users are saying about Goodcall:

There are no online user reviews available for Goodcall. Prospective buyers should be careful—try to request a demo or speak directly with the company before purchasing.

Expert commentary (not direct user quotes):

"Excellent match if your business prioritizes quality interactions"Expert reviewer
Goodcall is praised by experts for its focus on generating real business outcomes like booked appointments and qualified leads rather than just handling call volume. Its interface allows easy customization without technical complexity…

"AI voice can sound monotone"Expert reviewer
A common criticism is that Goodcall’s voice agents lack vocal variation; the speech can be monotone compared to competitors like PlayAI that offer more natural-sounding voices tailored to brand personality…

What users are saying about Ringly.io:

Ringly.io is known for its simplicity, and a focus on e-commerce, with features like order status lookups. It has a 4.8 star rating from 12 reviews on Product Hunt and other platforms.

"it stands out significantly ahead" - Bertrand, Director. We are at the initial stage of testing and have made only a few calls so far. Consequently, I have rated the product with four stars for now. However, I must express that the product has shown significant promise. When compared to competitors, it stands out significantly ahead.

"This is such a great product" - Jim Miranda, Founder. This is such a great product. I have been with you for less than a week and already closed 3 deals with it."

"It really sounds like a human" - Laix, Founder. Tried Ringly.io today and the quality of the phone calls surprises me! It really sounds like a human, and it reacts really fast. Will need to deploy it in action to see the full capabilities.

"How to automate customer service? -> Ringly.io" - Sidra Husnain, Founder.

Why Ringly.io is a Better Choice

Best for Shopify stores looking for the best way to offer 24/7 AI phone support at a fraction of the cost.

How it went when I tried setting up Ringly:

After I installed the Shopify app, the only thing I had to do was to upload my data to the knowledge base. (website was uploaded automatically)

After I did that, I could already speak to my agent via a web call.

Setting it live was as simple as picking a phone number with my area code from the dashboard. I was able to connect the number with 1 click. (The number is also free and included)

There was not really anything else to the setup.

They claim that out of the box, their agents resolve an average of 73% of support calls. They back that up with data from over 2,100 active Shopify stores.

Signup -> onboarded took only 4 minutes and 12 seconds. Most of that time was spent waiting for the knowledge to be uploaded.

Over the first 2 weeks I used it (14-day free trial), it resolved 76% of my calls on its own.

The rest of the calls were escalated to a support ticket by my agent.

(update: the more calls you get, the smarter it gets. As of today, my resolution rate is 79%.)

Standout Features (pros):

  • Very easy setup (almost none)
  • Pay on results pricing

Pricing is on a results basis; you don't pay until your agent has at least a 60% resolution rate

Shopify integration is native. It will allow your agent to solve order status and refund requests on the phone.

Reviews are overall very positive, mainly because of the results-based pricing. If you don't pay unless you get results, every customer gets results.

Cons:

  • Phone support only

What’s unique about Ringly is that it is the first AI phone support tool built for Shopify.

Editors note: Ringly.io opened 5 spots for Shopify stores to pay $0 until AI resolves 60% of your support calls. You can book a call to claim it.

Conclusion: Which AI Phone Solution Is Right for You?

  • Play AI:
    • Huge variety of voices and accents, great for global creators or multilingual content.
    • Strong voice cloning and editing for fully custom branding and audio projects.
  • Goodcall:
    • Super easy to set up and use, ideal for solo operators or local service businesses.
    • Automates call answering and lead capture with simple appointment booking integration.
  • Ringly.io:
    • Best for Shopify stores

When to pick each one?

  • Choose Play AI if your top priority is crafting natural-sounding audio in almost any language or accent for podcasts, online media, or training.
  • Pick Goodcall if you’re a small business or solo operator who just wants reliable call coverage and basic lead capture with almost zero setup.
  • Go with Ringly.io if youare a Shopify store.

Ready to upgrade your phone support and boost revenue? Try Ringly.io free today and see the difference for yourself!

Want to compare other players in the market? Check out our other comparisons:

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