In this guide I will help you find the best Ecom Chatbots to use for your business in 2025.
Short answer:
The best Ecom Chatbotss are are:
- If you just want live chat, use Gorgias.
- If you are a larger business, I would recommend Zendesk.
- If you need AI phone support for Shopify, use Ringly.io. You only start paying for Ringly when your AI phone agent resolves at least 60% of your support calls.
Ringly averages a 73% resolution rate on over 2,100 active Shopify stores.
See the TL;DR table below for a quick comparison of all the tools that I tested.
Below the TL;DR table, you will find an in-depth review of every single tool as well.
How I tested each tool: stopwatch from signup → onboarded. I installed the tool on a Shopify store, installed all the basic features, just the ones that I need to get started.
Note: All of these tools cover the basics. I’ll only go over standout features that are unique to each tool specifically.
TLDR of Ecom Chatbots
1. Zendesk: battle-tested enterprise support tool
Best for larger businesses that are leaning toward enterprise.
How it went when I tried setting up Zendesk:
After signup they will guide you through all the steps required to get started. They immediately ask for your website to start training the AI agent.
After that, you will be guided through a demo ticket resolution, which was very helpful. Especially since the dashboard is a bit more complicated.
When using Zendesk over a period of 2 weeks, I mostly felt that I was not using most of the features.
So if you are a smaller to medium-sized ecommerce brand, I would not recommend this tool for you.
The product functions perfectly, though, and there were some things, like the macros feature, that I liked.
The AI agent is also decent, but I would say it is not as capable as some other agents that I have tested. It is mostly for filtering out the really simple tasks.
Signup -> onboarded took me exactly 17 minutes and 51 seconds. In that time, I set up the AI agent, invited my team, and set up all the routing rules for tickets.
Standout Features (pros):
- Scalable
- Older and proven platform
- A big ecosystem with other tools
Pricing starts from $55 per agent per month.
Shopify integration (is available through a native Shopify app that syncs order/customer data into tickets.
Reviews are not the best, on Trustpilot, they only score 1.9 out of 5, but on Capterra, they score 4.4 out of 5.
A common complaint is the lack of support available, billing issues, and people who feel they were misled.
On the flipside, some people say their support and platform are great, so reviews are mixed on several occasions.
Cons:
- Difficult to use
- Per agent pricing will get expensive fast
What’s unique about Zendesk is that you will probably never grow out of it.
2. Intercom: proactive, product lead engagement
Best for SaaS and product lead companies.
How it went when I tried setting up Intercom:
You have to start a trial to get access to the platform, but you don’t need to give them your card details. After I signed up, they asked if I had experience using similar tools.
I selected that I did not, and I was sent to a page showing the 5 onboarding steps to get started. I just needed email and chat support.
Setting up the chat was pretty simple. I used the Shopify plugin to add it to my website. Email, on the other hand, is a bit more difficult because you need to set up email forwarding.
But the documentation was very clear and useful, so I did not really have any problems.
The next thing they asked me to set up was their AI agent called Fin. This is a product that they also sell separately. But using it together with Intercom makes it even better in my opinion.
Training the agent is as simple as choosing from templates and adding your knowledge.
Signup -> onboarded took me a bit longer. 16 minutes and 21 seconds, which is mainly because of the large number of features they offer.
And although these features are complex and robust, they make setting them up very accessible.
Standout Features (pros):
- Fin.AI, best AI chat agent available right now
- Best looking UI
- All-in-one solution
Pricing starts at $39/seat per month, and Fin AI is charged per solved resolution. ($0,99)
Shopify integration will sync customer data and trigger messages based on store behavior.
Reviews are pretty good, a 3.1/5 on Trustpilot and a 4.5/5 on Capterra. Most people are happy about the fact that this one platform offers an all-in-one solution.
The negative reviews were mainly about the pricing or their support not being good enough.
Cons:
- Pricing, AI resolutions, and seats are way more expensive
- Steeper learning curve
What’s unique about Intercom is that it combines support, sales, and onboarding into one tool. Intercom is not really an e-commerce help desk, but more focused on SaaS and product lead companies.
3. Gorgias: Support built for Shopify
Best for Shopify brands that want a tool built for their e-commerce platform.
How it went when I tried setting up Gorgias:
After the signup, I was led straight to the onboarding. They first ask you to connect your email and Shopify store, which is easy to do, and they have good documentation.
After the setup, navigating the platform was a bit difficult. I think the large number of features can be overwhelming.
What stood out most to me was the convert feature, which is something I have not seen anywhere else.
This feature will keep track of how much money you are making from your support. Every support tool should have this, in my opinion.
Setting up the AI agent was almost no setup at all, after I already connected my Shopify store.
Signup -> Onboarded took me exactly 9 minutes and 43 seconds. You can expect about the same for small to medium Shopify stores.
Standout Features (pros):
- Support profit tracking
- AI Analytics
Pricing starts at $10/month for 50 tickets, and scales according to the number of tickets required.
Shopify integration is native (Shopify app). And syncs customer information like orders and refunds from Shopify automatically.
Reviews are mixed; on Trustpilot, they score 3/5, and on Capterra, a 4.6/5. Most negative reviews focused on the price being too high or complaints about Gorgias' cold outreach.
I could not find a lot of complaints about the quality of the product. But there were quite a few 1-star reviews from people complaining about the in-app support. (A little ironic for a support tool)
Cons:
- More expensive per ticket
- Dashboard feels a bit outdated
What’s unique about Gorgias is that it connects support to revenue. And, they are the most popular and proven for Shopify merchants.
4. Freshdesk: Affordable automation for growing teams
Best for growing teams that need a simple solution with automation capabilities.
How it went when I tried setting up Freshdesk:
After signing up, they immediately ask you if you have used similar helpdesk tools before.
I selected that I did not, and they sent me to a page with step-by-step instructions and videos to help me get started..
They break up the onboarding into 3 steps: connecting your email, getting to know the dashboard, and inviting your teammates.
The only thing I had to do was follow along exactly with these steps.
Their dashboard looks very good and is easy to navigate.
Unlike other tools, they also prefill data fields with dummy data. So it is significantly easier to understand what those features are.
One other thing that stood out that I liked was the confetti visuals every time I succeeded with a step in the onboarding.
Signup -> onboarded took me only 9 minutes and 41 seconds. Their onboarding is one of the best I have seen.
Standout Features (pros):
- Onboarding
- Very good knowledge base that adapts
- Most things are already set up when you give them your website
Pricing starts at $15/month per agent, and they offer a free trial.
Shopify integration is not native, but it does allow ticket creation directly from Shopify.
Reviews are mixed; on Trustpilot, they score a 2.6 /6, and on Capterra, they scored 4.5 /5
Most bad reviews were because of either the product not living up to expectations or claims of bad business practices.
The positive reviews often mentioned the high level of support, and there were also a lot of people that are very satisfied with the product.
In my opinion, most of the bad reviews come across as angry customers who were not really fair in their judgment.
Cons:
- Some newer features are a bit chaotic
- Not a lot of customization on the lower tiers
What’s unique about Freshdesk is that they offer enterprise-level automation features for normal non-enterprise pricing, and they are also easy to get started with.
5. Kustomer: done for you enterprise support tool
Best for enterprise ecommerce brands that want a custom setup and reliability.
How it went when I tried setting up Kustomer:
Kustomer is a done-for-you solution, so you will have to pay for the setup.
Standout Features (pros):
- Gives a clear, full overview of a customer's journey
- Hands-off experience
Pricing is custom; you need to request a quote based on your needs.
Shopify integration is a native Shopify app; they do have a lot of integrations, but a lot of them are custom.
Reviews are not the best, on Trustpilot they score a 2.4/5, most of the complaints are about the AI chatbot being, quote: “stupid”.
Cons:
- Difficult to use
- Can become expensive with custom setup and pricing
What’s unique about Kustomer is that it organizes support in a completely different way; instead of tickets, they organize it by people.
6. Tidio: affordable and simple live chat with AI automation
Best for e-commerce stores that just need live chat.
How it went when I tried setting up Tidio:
After the signup, they asked me quite a lot of questions to make sure the experience was customized for my use case. This felt reassuring, and they come up with things that you maybe would not have come up with yourself.
Installing the chat widget is very simple with the Shopify plugin. And it looks much better than some other tools.
Their main feature and the biggest part of why I like Tidio is their AI agent.
It is already pre-trained on your use case, and there are way more features available to get a higher AI resolution rate.
The agent will also become smarter the more you use it.
The ticketing part was also very good, and just ike the chatbot, already customized to my use case. They set up categories for order status and other intents.
Their analytics are also one of the best I’ve used. They give you a clear overview and very good insight into how your team and AI are performing. And, the handoff between those two is almost perfect.
Signup -> onboarded took me only 9 minutes and 34 seconds. In that time, my customized chat widget, AI chatbot, and knowledge base were completely set up.
I also used some of that time to set up what they call ‘flows’, which can be used for sales and support use cases too. During the 2 weeks using this product, this feature was very useful, so I set up some more of these flows afterward.
Standout Features (pros):
- No code chatbot builder
- Mobile app
- Cart abandonment recovery
Pricing starts at $29/month, but they do offer a free plan too.
Shopify integration is a native app that will source customer and order info from Shopify and trigger automations.
Reviews are decent, on Trustpilot, they score a 3.7/5, and people are very enthusiastic in the reviews. But there are also complaints about bad support. On Capterra, they score even higher, with 4.7 stars out of 5.
Cons:
- Not a lot of analytics
- Not very scalable
What’s unique about Tidio is that it has really nailed live chat for e-commerce, which is its main focus. No-code ecom chatbots at entry-level pricing.
7. Help Scout: User-friendly, basic support platform
Best for small to medium stores that need a reliable support tool.
How it went when I tried setting up Help Scout:
After I signed up, the only onboarding I got was some explanations of where to find certain features. They also offered me to sign up for a tour, where they walk you through the product.
The layout of the platform differs from others. For instance, the navigation bar is at the top of the screen and horizontal.
The messaging inbox was a bit difficult to oversee compared to other platforms I tested.
So, navigating that part and responding to tickets is not the best, but still pretty solid.
Overall, I did manage to get the platform to function pretty easily. But I can imagine that if you have never used a similar tool before, you would need to schedule a demo to get started.
Signup -> onboarded took me 13 minutes and 14 seconds. Connecting to Shopify was the hardest part. I have not fully set up my documentation yet, just the most basic FAQs. If you don't have that set up already, it will take some extra time to get started.
Standout Features (pros):
- AI features are actually useful, unlike some other platforms
- Included hosted documentation
Pricing starts at $20/month per user.
Shopify integration will give access to customer data and allow AI/human reps to handle everything without leaving Help Scout.
Reviews get a score of 3 /5 on Trustpilot and a 4.4 /5 on G2. Most negative reviews I could find were related to missing features.
Ease of use is the most common positive review theme.
Cons:
- Not really special, poor onboarding
- Missing some features that other tools offer
What’s unique about Help Scout is that it is easy to use while still being scalable. Unlike tools like Zendesk.
What to look for in Live chat tool (5 things)
- Make sure the tool you pick connects to your current stack.
- Does the tool offer multiple channels?
- Think of how much of your support AI should handle, and what tool offers that capability.
- Can the tool scale without having to hire more humans?
- Does the pricing model fit with your business?
While deciding, keep your specific e-commerce use cases in mind and make sure the support platform you pick will:
- Make your customers happier (increase CSAT)
- Reduce handle time
- Not cost you a fortune
- Fit your cost module at 2-5x the volume
Hopefully that helps!
If you have questions on how to set up good support. Find out how Ringly.io is helping merchants like you save time and money.
Also read: Best eCommerce Call Center
